What to Expect During Sorority Recruitment

If you are interested in joining a sorority at your school, you are going to first have to go through recruitment.  During the recruitment season, there are a few things to expect:

 

1)      Getting overwhelmed is ok and normal.  The events you attend are going to be overwhelming (in a good way).  Choosing which organization would be the match for you can be a tough decision.  Attending multiple events in one night or in a few days can seem like a lot to handle, but it hopefully will help you narrow down your choices.  I would encourage attending as many events as possible (from multiple organizations as well) because it will help you learn the most about each sorority, which can help you when you need to decide who you wish to join the most.  There are a lot of factors that go into this lifelong decision.

2)      You are going to meet a lot of new people.  You are going to meet a lot of new people in each organization.  Remembering names can be tricky, so really observe the women you talk to.  Don’t feel embarrassed if you have to ask her to refresh your memory.  Remember, they were once on your end too, so they can definitely relate to how you are feeling.  It’s ok if you become friends with an individual and do not wish to join her organization.  You can still be her friends, and rightfully should.  You are also going to get a lot of friend requests on Facebook.

3)      Hearing unfamiliar words, such as “Panhellenic,” “philanthropy,” “Bid Day,” and “PNM.”  The Panhellenic Council is the governing body of 26 recognized social sororities.  There is also “Pan-Hellenic,” which is equivalent to Panhellenic.  They each govern different social sororities.  A philanthropy is a service event that raises money for a specific cause.  For example, Alpha Sigma Tau’s national philanthropy is Pine Mountain Settlement School.  The various chapters of Alpha Sigma Tau hold different kinds of fundraisers and donate the proceeds to Pine Mountain.  Each sorority does multiple kinds of philanthropic work for a number of different philanthropies.  Bid Day is the day in which sororities can start handing out bids (bids are invitations to join a sorority).  You can receive a bid from multiple organizations, though you can only officially join one sorority.   “PNM” is a potential new member, which is what you are considered while going through recruitment.  A new member is someone who is a member of a sorority but has yet to be initiated.  Therefore, a potential new member is a person who is going through the recruitment process.

 

Though it is an overwhelming process, sorority recruitment is meant to be fun and enjoyable.

 

Celebrate the Upcoming Holidays with your Sisters

The next few months are filled with holidays and feelings of cheer, gratefulness, sharing and giving.  Some of the best people to share those warm feelings with are your sisters.  Learn how you and your sisters can come together and celebrate the holidays.

Potluck dinner- Have your own Thanksgiving supper on campus.  Whether you have a sorority house or you are using a sister’s house, invite each girl to contribute a certain dish.  To make it more interesting, ask your sisters to use a family recipe or a dish representing their heritage.  It shows that no matter how diverse we are, there is a certain bond that connects us to be grateful for.

Thanks jar- At your meeting this week, pass around a jar and ask each sister to submit what she is thankful or to thank a specific sister for a simple act.  It is a nice reminder to count your blessings and show your appreciation for each other.

Secret Santa- It is unrealistic to buy gifts for your entire chapter, but it is nice if you can give one to at least one sister.  Secret Santa is a great way to get your sorority excited for the holiday.  It also allows girls to be creative and learn more about each other if they are given a sister that they do not really know.  Try to keep it at a $15 limit or DIY because many sisters are on a budget.

Donation Tree- Ask your college activities if you can set up a fake Christmas tree in the student center.  Work with a local shelter or children’s center and ask the children to write down something they want on a paper ornament. Hang the paper ornaments onto the tree and ask the students on campus to take one and buy that gift for the child.  Together, everyone can deliver the gifts for a deserving child.  Philanthropy and spreading the holiday spirit makes everyone closer.

Holiday Party- As a sisterhood event, gather your sisters for a fun holiday party.  Bake holiday themed goods and hand out candy canes.  You can ask your classy guests to dress in holiday colors, or make it more formal with dresses.

Decorating- Deck the halls of your sorority house! Give everyone a project to do, whether it is setting up figures on the lawn or wrapping garland around the staircase.  Play Christmas music to get everyone excited for the holidays.  If your chapter does not have a house, such as mine, do some holiday crafts together, such as wreath decorating or personalizing a Santa hat.

Holiday Show- Find a nearby show that celebrates the holidays.  Look for a reenactment of the nativity in a local community.  Even if a sister does not celebrate Christmas she can still appreciate the presentation.  My college offers trips to New York City and every year tickets to the Christmas Spectacular.  Look at theaters and cities close to campus to see what is offered and take a fun trip there together.

We want everyone to remember the importance of the holiday spirit.  How do you and your sisters celebrate the holidays?

 

Nicole is a CL intern who goes to Marist College.  She is a Communications major with a concentration in Journalism and PR.  Nicole is a member of Kappa Kappa Gamma, Marist Ambassadors, and Communication Arts Society.  She enjoys running and hanging out with her sorority sisters and friends.

DIY Sorority Gifts for anyone, anytime

With so many sisters, it seems like a savvy sorority girl always needs to come up with a good, inexpensive gift.  Whether it is for initiation, Big/Little week, graduation or the upcoming holidays, there are many DIY gifts to use.  So gather your markers, glitter, brushes and paint and get ready to create.

Jewelry box:  Go to a craft store and buy a wooden jewelry box.  Some even have frames that you can put pictures of you and your sisters into.  A jewelry box is perfect for a chic co-ed because it holds all of your dearest treasures, including your sorority pins and lavalieres.

 

Wine glasses: Personalized wine glasses are fun and classy.  Write your sister’s name on it and decorate it with her favorite colors using fabric paint.  Add a few gems to glam it up.

Picture frames:  With the amount of pictures taken within the sorority, frames are always practical.  On the frames you can include your sorority’s name, motto, “big and little,” sisters or your favorite sisterhood quote.  Show your sister what she means to you.

Bracelets:  Bracelet making can be a lot more sophisticated than it was at camp.  Find beads that fit your sister’s personality and string them on thin wire instead of string.  Make it your sorority colors to keep it symbolic of your sisterhood.

Mirror:  When your sister looks in the mirror, encourage her to do so with a smile.  Painting her a mirror and personalizing it with her favorite things and the sorority reminds her of her support system.  Encourage Beauty by Confidence.

Ornament:  Ornaments comply with the holiday season, but they can also be kept up all year.  Find a cut out of your sorority’s mascot at a craft store and decorate it.  Or purchase a clear ornament.  With a brush, apply a coat of glue.  Apply cut up tissue paper carefully to the wet ornament.  Place another coat of clear glue and let dry.  It creates a unique, creative ornament!

Painted canvas:  Purchase a small canvas and paint a sisterhood quote, your sorority’s letters or your sorority’s mascot.  It is a thoughtful room decoration for your sister.

Clipboard: Is your sister the president of your sorority?  Or is she just very busy with her schedule?  Buying a plain clipboard, or desk organizer, and painting it can make her bland everyday tool a cute accessory.

Pillow:  If you are crafty or you want to try your backstitch, make a monogrammed pillow.  Cut two 8″x8″ pieces of felt.  Cut a large letter shape from a different colored felt.  Center the letter on a piece of felt and backstitch in place using thread.  Backstitch around the 8″x8” felt with the letter, working ¼” in from the edge, using thread.  Using running stitch and thread, stitch the front and back together, placing your stitches close to the backstitch line. Add the fiberfill before closing.

Mug:  Help your sister start the day right with a personalized mug.  Most mugs can be decorated on with permanent markers or paint.  It can be sentimental, witty or cute!

When it comes to DIY gifts there are many options to choose from.  Pick a gift that you will have fun making because your sister will enjoy receiving it.  Remember to always add the personal CL lady touch!

CL’s Guide to Rumors

Oh, did you hear? So and so cheated on her boyfriend!  She is bulimic! She is — STOP!

Have you ever had a rumor going around about you? Has it made you embarrassed, feel low, and mad? Sometimes we’re the start of a slight rumor which has grown, or it’s about us. It may be the worst feeling ever. CL is here to help! We have every way to avoid it, how to deny it, and how to deal with it.

 

• Clear the air! Simply tell people the truth – that will spread like wildfire just like the rumor. It may be a better alternative than letting people think the wrong thing.

• Confront the source! Approach the rumor-starter in a nonviolent way and tell her you know she started it and it is not okay. Then correct her. It will leave her feeling awful and may stop her from starting more.

• Eh, forget it! Sometimes it’s best to ignore it. It may seem things will never get better and your life is over – it’s not! Gossip blows over faster than you’d imagine, people will forget soon enough. And you’re true friends will believe you and stand by your side no matter what!

• Tell someone! Whether it’s your sorority sister or a not-so-fabulous classmate. You’re not a tattle tale if you feel you can’t handle it and go to your president or teacher. These people will most likely keep it confident and know how to properly handle the situation.

• Be the classy one! Don’t retaliate and start something about her. Causing a war is never good, just stay classy and be someone respectable.

• Keep your mind off of it! So you had a rough day, get some friends together and go to lunch. If you keep yourself busy and distracted, you won’t be constantly stressing over this rumor. Therefore, you’ll feel a lot better!

Don’t ever doubt yourself! You are a fabulous, lovely, CLASSY Co-ed – do not let anyone make you think differently. Just stay positive and you’ll be able to handle it. Let’s be honest, a week from now your rumor will be old news. Just stick with our tips and you can handle any rumor, no matter how big!

Have you ever had an insane rumor going around about you? How did you handle it?

 

Sharon Tendler is a junior at Edinboro University of Pennsylvania. She is majoring in business marketing and minoring in graphic design. Sharon is a proud sister of Sigma Sigma Sigma. She enjoys hanging out with friends and family, scrapbooking, texting, and watching movies!

A CL How To: Get Close To Your New Pledges!

It’s that time of year again! New members are being brought into your sorority and that leaves you with a big job–geting to know them. I understand that some chapters are much larger than others but, none the less learning the basic information of each girl is still important. CL is here to give you tips on how to bond with your new classy members.

1. Grab A Meal- Everyone has got to eat so why not invite a few (or all) of your new girls to dinner with some of the sisters? Not only would it make them feel special and welcome but you can learn a lot about a person when eating with them. You don’t even have to leave campus, just hit the dining hall!

2. Make Yourself Available- When you’re meeting them for the first time make it a point to tell them you’re always willing to talk if they need it. If you’re comfortable enough give them your cell number and get theirs. Randomly shoot them a text asking about their day. It will mean more to them then you know and it opens the doors of communication!

3. Take a Sister Date- On any night, get a few of the sisters and a few new members together and get off campus for a few hours. You can do anything from eating to the movies or even bowling. Making the extra effort will mean a lot to the girls and it will bond your sisterhood.

4. Be Involved- Simply beign around at sorority events and chapter cna help bring you closer to your new members. Not only will you bond with your new members but you will bond with your fellow sisters. You joined a sorority to be involved so get out there and do some good!

There are numerous ways to get close to your members–these are just a few. Reaching out ot your new girls will show how much you care and will make them feel welcome. Bringing in new members is essential to the life of  your sorority and the new members will one day be the face of your organization. Making them feel welcome and getting them to fall in love with your sorority is the goal of pledging. Just take a few minutes out of your day for them and good is bound to follow!

Brooke Mendoff is a sophomore at Duquesne University studying Integrated Marketing Communications and is a proud sister of Alpha Sigma Tau. She is OBSESSED with: orange soda, the Washington Capitals, Victoria’s Secret, Mexican food, her friends and family and the color purple.

The Greek-Gear Girl Essentials

As a trendy sorority lady it is important to have the essential items that represent our sororities.  College Lifestyles is here to help you show off your Greek girl pride.

Click the pictures of the items to purchase from GreekGear.com

Lettered Sorority V-Neck T-Shirt: Most of us already have t-shirts with our letters embroidered in it.  What makes this shirt better though is its cut; a v-neck cut makes the shirt more feminine and form fitting.  Glam it up with a fun letter pattern!

Lettered Tote Bag: There are many styles to decide from, but getting a bag is a must!  Keep your books in your bag and you can show off your letters everyday as you walk to and from class.

Sorority necklace/rings/bracelets: Turning your letters into jewelry allows you to wear them all the time in a simple and classy way.  Your letters will always be with you!

Sorority Greek Hats: Baseball caps are a cute way to wear your letters.  A Greek baseball cap can make your look more sporty and casual along with fun and playful.

Greek Lettered Hoodie: Keep warm and cozy with your sorority letters!  A hoodie is a college essential in general, and the best way to wear it is with your letters.

Sorority Charm Key Chains:  These key chains display your sorority letters along with your colors and symbols.  They are cute, fun and practical!

These are few of the many products that are available to chic sorority ladies.  What is your favorite way to accessorize and wear your sorority letters?

Nicole is a CL intern who goes to Marist College.  She is a Communications major with a concentration in Journalism and PR.  Nicole is a member of Kappa Kappa Gamma, Marist Ambassadors, and Communication Arts Society.  She enjoys running and hanging out with her sorority sisters and friends.

CL’s Guide to Feeling Homesick

Being on your own and independent is such a fabulous feeling! …Until you start to miss your mother’s home cooked meals or teasing your little brother. Oh no! You’re starting to get homesick – you’re not alone! Whether you’re an hour away or eight, being away from home for too long can really affect you.

My Story – I go to a school eight hours away from my home in New Jersey. I went to a university where I didn’t know a single person! My roommate went home a lot and every time she left I’d get to thinking about how much I wish I could just hop in my car and go home. It was such a hard adjustment, but I overcame it! I got involved on campus and joined a sorority and my undesirable feelings went away! Now I’m a junior and I love being at school! Being away from home really helped me become much more independent and confident. I still miss home at times, but it’s easier to deal with now. I call my family all the time to keep in touch, but hearing their voices makes me happy not down. If you’re feeling lonely and sad the way I did check out these helpful tips!

How to deal with getting homesick:

• Keep Busy! If you are occupied, you won’t have time to think so much. Read a book, get a jump start on your test next week, and grab dinner with your friends.
• Bring home to you – with your school friends! Home is where you’re loved ones are, your college friends become your family, embrace it! Meet as many people as possible while you’re in college and create bonds with them! They probably know how you feel.
• Get Involved! Join a club or organization! I joined a sorority my freshman year and they have become my family and helped college feel like a second home to me.
• K.I.T. – Keep in touch with your family and friends from home! Shoot them an email every once and a while and call them on the phone. Don’t overdo it so much that it takes out your life though!
• Decorate! Put up pictures of you and your friends and family. Surround yourself with memories of good times that will put a smile on your face!
• Hang in there! It can be hard sometimes, you need to stay positive and relish your college experience! It will go fast so enjoy it while you can! Live in the moment and enjoy it! Don’t go home every weekend or you’ll surely miss out on some great times!

Have you ever been homesick? How did you overcome it? Share your story!

Sharon Tendler is a junior at Edinboro University of Pennsylvania. She is majoring in business marketing and minoring in graphic design. Sharon is a proud sister of Sigma Sigma Sigma. She enjoys hanging out with friends and family, scrapbooking, texting, and watching movies!

Diary of a CL Sorority Girl- The Big & Little Relationship

A sister is a forever friend.  This statement is definitely true for the bond between a “Big” and “Little.” A Big is a sister assigned to a new member within the first few weeks of their pledge period.  That new member then becomes that sister’s Little.

The Big-Little relationship creates a family lineage.  So the Big of the Big of the new member becomes the new member’s Grand-Big.  A Big can also take on two Littles, in which the Littles become each other’s twins.  Family trees can expand and continue for many generations.

The purpose of the Big during the new member period is to act as a mentor for their Little.  It is their duty to introduce their Littles to the sorority and help them adjust to Greek life. Bigs answer any questions their Littles might have regarding the chapter, the sorority, college or with life in general.

A Big is often the one who gives her Little her first set of letters along with many gifts and words of encouragement throughout the new member period.  A Little often gives her Big a decorated paddle at the end of the semester.  Although the Big may want to spoil her Little throughout the new member period, the role of the Big is not as a gift giver, but as someone to lean on.

A great way to get closer to your Big or Little is through family meals.  Get together with your Little, Big, Grand Big, etc. and get to know more about each other.  Discuss your ambitions within the sorority, college and after graduation.  Seek advice from your family if you plan on running for a position.  Your sorority family wants to help in any way they can and watch you succeed.

The bond between a Big and her Little is unique. The Big often becomes the Little’s first friend in the sorority, and her closest.  There is a large amount of mutual trust and respect in the relationship.  They rely on each other for advice and support.  As a Big, one tries to be a classy role model to her Little, in and out of the sorority.  The Little will turn to the Big for advice and encouragement.  Although the sorority as a whole works as a support system, it is your Big and Little who shine through the most.  The relationship consists of guidance, advice, laughter and support.

For me, and for many others, my Big is my closest friend in my sorority.  She has given me endless amount of support and has consistently been someone I can rely on.  I never knew what it meant to have a sister until I met her.  She will reach out to me when she knows that I am stressed or something is wrong, and I try to do the same.  My Big has helped smooth out my transition into Greek Life in a fun and meaningful way.  She is one person that I know that I can always count on and that I can trust.  I am proud to be her Little and I hope eventually my Little will feel the same way about me.

What does your Big/Little relationship mean to you?

What some other sorority ladies have to say about their Bigs and Littles:

“Big/lil is really being there for someone – on both ends – a big needs the encouragement for a job interview and a lil needs encouragement with the first big paper of her college career!” Shelly Marie Redmond, Alpha Sigma Tau, CL Editor & Chief & CEO

“I think the big/little relationship is the most important relationship a sister can have in a sorority. A big sister will always be there for you in good times and in bad. She is a shoulder to cry on or a person to laugh with. She is someone who you can always count on to be there throughout your life. Being a big sister is one of the best feelings about being in a sorority. I loved guiding my littles through the new member conference and spoiling them. When they became active members I loved seeing them succeed in the chapter. They are my closest friends in my sorority along with my big and the ones who I hope to keep as friends for the rest of my life,” Courtney Finnegan, Kappa Kappa Gamma, Zeta Chi Chapter, Marist College.

“My big was the reason I fell in love with Alpha Chi. She showed me what it meant to truly care about another person, to truly become invested in someone’s life and to look out for friends like family. She was a never-ending source of support, love and encouragement and was always there when I needed someone to talk to. She convinced me that being in a sorority was all about finding out more about yourself- not about trying to fit in.” Meaghan O’Connor, Alpha Chi Omega, University of Michigan.

“Being big & little means, to me, having someone I can look up to and aspire to be like. My big is a person I can vent to when something is bothering me – especially a problem involving my closest friends or a relationship. She can vent to me all she wants to, as well. It is a lifelong relationship and always wonderful to have one-on-one big/little time together. Even when your big has graduated, she is only a phone call or text away and will always be there to encourage and support.” Lauren Townsend, Phi Mu, Beta Nu Chapter, Bethany College.

“Big/little to me means making a friendship that, if properly cared for, can last a lifetime. I am obsessed with my little and love getting to know her. I feel like she looks to me as a mentor, and I love when she comes to me for advice. But having a big/little relationship also means having fun getting to know each other and someone that always has your back.” Megan Stein, Kappa Kappa Gamma, Gamma Theta Chapter, Drake University

“I feel like when you’re a big you’re supposed to pay attention, care for, and give respect to your little. It really shouldn’t matter what you get her or how much money you spent on her, but what kind of relationship you have.” Alex Kundrat, Pi Phi Ny Eta NYU.

“My Big relationship is the big sister I never had.  Whether I’m freaking out over a test and need to be calmed down, upset over something and need to vent to someone, need to borrow clothes, or just want a friend to go to lunch with- my big is there.” Kelly Wall, Kappa Kappa Gamma, Zeta Chi Chapter, Marist College.

Nicole is a CL intern who goes to Marist College.  She is a Communications major with a concentration in Journalism and PR.  Nicole is a member of Kappa Kappa Gamma, Marist Ambassadors, and Communication Arts Society.  She enjoys running and hanging out with her sorority sisters and friends.

Squash those Sorority Stereotypes!

Ask not what your sorority can do for you, but ask what you can do for your sorority.  An adapted version of John F. Kennedy’s famous saying.  Your sorority is a united group of women with a common mission and similar values in life.  They are strong, independent individuals that work together towards a shared goal.

People who are not members of Greek system tend to not see the beauty of sorority life.  To the non- Greek public, sorority girls are considered cruel and vindictive, while the fraternity men are dumb and incompetent.  But we sorority ladies know the truth, and we try to convey our classiness through philanthropy and kindness.  We expect this stigma from the public, and we hope to squash it.  Yet what happens when inside the system, we have our own stereotypes?

The blonde sorority, the partying sorority, the geeky sorority, the snobby sorority and the socially awkward ones.  Many of us have heard these labels, among many others, discussed throughout campus.  Each label has a negative connotation to it; it becomes something the girls are not proud of.  So you ask, what can I do for my sorority to rid us of these negative ideas?

Allow diversity into your chapter.  During recruitment, keep in mind ladies with original ideas and unique qualities.  Accept a co-ed based on her personality and interests, not just her looks. Your events and meetings become more fun when you allow room for creative ideas and different traits!

Be the change. Change can be good within a sorority.  Hold onto your goals and values, but also make adjustments to be the best you can be.  When a girl enters college, she hopes to develop and grow as an intellectual and a human being.  Allow your sorority to do the same.  Perhaps recruit in different ways, or allow more opportunities for discussion within your chapter.  A good, informal, way to discuss change is through sisterhood events.

Stop the stereotypes from within.  Sometimes, we subconsciously thrive off the stereotypes.  We take it as a way that we are supposed to act; the way the public expects us to act.  Remember that no matter where you are and what you are doing; you are always wearing your letters.  People recognize you outside the sorority.  Act in a way that makes your sisters proud.  In my sorority, we tell people to keep it “Kappa Klassy.”

Make it a positive twist.  Hear someone saying that you and your sisters are the geeky sorority?  Stand up to them and put a positive connotation to it.  Say, “Yes, we like to study and do well in school, but we do many things outside of the classroom.  And I don’t see anything bad about being intelligent.”  Are you the partying sorority?  Try, “My sisters and I like to have fun, but we like to keep it classy.  We also boast a high cumulative GPA as an organization.”

Show the community what you are all about.  Be more active on campus to show students and faculty what your values really are and what your organization wishes to accomplish.  Do events and philanthropies that interest your chapter as a whole.  Encourage your peers to look past the label and see the sophisticated, fabulous, well-rounded group of women that you are.

Don’t listen to the labels the sororities on your campus have.  Know what values you and your sorority represent and do your best as a whole to represent them.  Be proud and confident of who you and your sorority are and show off your uniqueness in a savvy and genuine manner.  Encourage development within your sorority and be passionate about your mission and values.  What are some amazing things you have done for your sorority?

Nicole is a CL intern who goes to Marist College.  She is a Communications major with a concentration in Journalism and PR.  Nicole is a member of Kappa Kappa Gamma, Marist Ambassadors, and Communication Arts Society.  She enjoys running and hanging out with her sorority sisters and friends.

Meet CL’s New Intern- Katie

Name: Katie Butler

School: Purdue University

Major: Public Relations & Rhetorical Advocacy

Year in studies: Junior

I have been a College Lifestyles Intern since: August 2011

Greek Affiliation: Alpha Gamma Delta, Beta Xi Chapter

Organizational Involvement: Director of Scheduling & Advertising for Panhellenic Association, Purdue Tour Guide, College of Liberal Arts Dean’s Ambassador, Sigma Alpha Lambda Honors Fraternity & counting! I cannot wait to add more!

Pets: Misty, who is a miniature dachshund.

My friends would say I am: Creative, super outgoing, and always smiling!

My style is: Modified Southern. I’m originally from Texas, so I get the whole big bling thing. I just mix my southern style with northern appropriate items!

My go-to accessory: My TOMS! I have about 5 pairs! I am so in love with them.

My favorite snacks: Original Goldfish. So yummy!

My hobbies include: Scrapbooking & photography.

Favorite movies: 27 Dresses & Ironman.

I have a slight obsession with: Squirrels. I mean it is my sorority’s mascot, so it’s all right!

I dislike: Indiana University students. Boiler Up!

On my desk you will find: My Lilly planner. I cannot get anything done without it!

My favorite form of social media: Twitter. I tweet almost too much everyday.

MAC vs PC: Mac girl here! I cannot wait for the new iPhone!

Coffee vs Tea: Coffee. I fill up every box on the cup at Sbux.

Coke vs Pepsi: Either! They are both brown and bubbly!

My definition of a classy co-ed: A college women who holds herself to high standards. She is outgoing, fashionable, organized, and involved.  Her classiness is never questioned, just inspiring.

Why I am excited about being an intern with College Lifestyles: I recently changed my major to PR, so this is such a great way to jump into this field. I cannot wait to spread the mission of College Lifestyles through events and social media!

Katie Butler is a Public Relations intern at College Lifestyles (TM). She is a Public Relations & Rhetorical Advocacy major at Purdue University and a sister of Alpha Gamma Delta. She loves the color pink, TOMS shoes and Vera Bradley.

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